Ben and Jerry’s wants you to trade your morning bowl of cereal for a morning bowl of ice cream, and they’ve got the flavors to make it worth your while.
The ice cream brand announced Tuesday that it will sell cereal-flavored scoops in stores across the country. This new breakfast-inspired offering comes in three flavors reminiscent of those sugary cereals your mommy refused to buy you as a child.
First there’s Fruit Loot, the Fruity Pebbles of the bunch. Then there’s Frozen Flakes, a would-be favorite for Tony the Tiger. Eventually, there’s Cocoa Loco, the Cocoa Pebbles ice creams. Each scoop is a mixture of crunchy cereal chips and the nostalgic flavor of sugary milk.
The new flavors are available only in cone stores, so you’ll have to DIY your own if you want to have it at home.
Though Ben& Jerry’s is taking the idea mainstream, cereal milk ice cream is no new thing.
Over at Momofuku Milk Bar, Christina Tossi and her squad have churned pounds and pounds of the stuff, attained with cornflakes and that signature cereal milk flavor.
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