Google is planning to add an ad blocker to Chrome, its web browser, and to maybe become it on by default for all users. That seems counterintuitive for a company that constructs the majority of members of its revenue( read: all the monies) from ad, but it could actually be a way to beat blockers by becoming one itself, per a brand-new Wall Street Journal report that first reported the news.
If Google presents its own ad blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those usersmight never seek out a third-party ad-blocking expansion, the logic moves. The WSJ reports that Google doesnt desired the deals it often has to induce with third-party blockers like Adblock Plus, which require payment of costs in some cases to whitelist ads by companies like Google who are willing to pay for special privileges of operating around their filters.
Chromes widespread uptake by internet users intends the browser has almost half of the market when it is necessary to steering the web, so putting an ad blocker natively within Chrome and moving it on by default would basically stop cold the growth of third-party options: Consumers wont actively seek out a path to block ads during their web-browsing discussions if the ads are already blocked to begin with.
Its a scheme thats kind of akin to controlling for years with very thin perimeters or at a loss to block out the competition, almost the path Amazon approached e-commerce. Google wouldnt be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the relevant institutions of moreuser-friendly acceptability standards for ads if you turn off your ad blocker for a second, youll find its gotten pretty bad out there.
Of course, the scheme offers plenty of potential difficulties. As an advertiser itself, Google exerting stronger restraints over ads will surely attract criticism from industry peers, and maybe also from antitrust watchdog companies. The WSJ says this isnt yet a done deal, but if it does come, it might be announced sometime within the next few weeks( maybe at I/ O in mid-May ?), so we shouldnt have to wait long to be determined how much this rocks the online advertising industry boat.
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